With many years experience in marketing across a number of sectors I offer a full range of marketing services from devising a marketing strategy from scratch to delivering hands on activities.

Marketing Strategy

The key to any successful marketing is working to a defined strategy. I can work with your organisation to devise a bespoke marketing strategy and workable marketing plan. Unlike some consultants, I will then deliver the activities within the plan; offering you a complete solution.

Marketing Communications

I can offer a range of marketing communications, either as part of an integrated marketing plan or as stand alone projects. These include:

Advertising

Creating advertising strategies as well as writing copy and briefing designers to create attention grabbing ads.

Award Entries

Think you’re doing great things as a company? I can help put together award entries to get the recognition you deserve including researching relevant awards, interviewing staff and writing entries.

Blogging

A blog is an excellent way of keeping content on your site fresh and up to date: Google loves it! It’s also a fantastic way to establish credibility and expertise, express opinion and even entertain. However, it can be time consuming and difficult to maintain when you are busy running your business. I can fully manage your blog from generating ideas for topics, writing blog entries and even posting them directly onto your site. I can also integrate social media activities to ensure your blog, therefore your site and your brand, are exposed to as wide an audience as possible. See my range of blogging packages.

Branding/Re-branding

Is your image right? What does it say about you as a company? Do you need a fresh look? I can review your image and help you create a brand that speaks directly to your target audience.

Campaign Development

I can develop a campaign strategy and deliver it via a range of integrated marketing activities including direct mail, online media such as social media and website, blogging, article submission, advertising and events.

Case Studies

Case studies and testimonials provide an excellent opportunity to establish your credibility, demonstrate expertise and showcase the solutions you can provide in a very real way. I can create case studies that allow your business to shine: I can speak directly to clients, create copy to demonstrate your services, your approach and your solution; complete with client testimonial, communicate again with the client to seek approval, I can even have them designed to be used as part of your suite of literature. Case studies can be used to support and range of activities including your website, PR, sales literature etc.

Copy Writing

A specialist area of mine. Copy writing is a skill and just because you know your business inside out does not necessarily mean that you are adept at writing about it, or that you have the time to do it well. I can create effective marketing copy that sells, excites, inspires and promotes. I write copy for marketing literature, websites (fully optimised of course), editorial, blogs or social media. I can create your ‘voice’ and communicate your key messages to achieve objectives.

Content Management

Think your website is a static item, an online version of your printed brochure? Think again! To maximise your investment in a website it has to work for you and that means doing everything you can to make sure the people who are searching for the products and services you offer can find you. One of the most effective ways you can do this is by optimising your site and consistently keeping it fresh with good quality content. Google and other search engines love good content! I can not only create fully optimised page copy for your site, I can ensure that content is added to and improved on an ongoing basis through your blog and news pages, through social media feeds and regular page reviews. I offer several packages with varying levels of activity so whether you just want a regular blog post or a full content management service, I can help.

Direct Mail

Stay in touch with customers and keep them informed of your products and services. In these times of austerity direct mail has become less popular with businesses due to budget restrictions. However it can still be effective if conducted properly and targeted well plus you are competing against a massively reduced volume of mail landing on your prospects’ desks so don’t be too quick to discount it. I can devise DM campaigns, create copy and source design and print as well as integrate it with other marketing activities to provide a total solution.

E-mail Marketing

This can be a very cost effective solution compared to traditional direct mail campaigns or advertising. A regular e-mail newsletter to a targeted list of permission based contacts can help build your brand, establish credibility, engage with clients and keep you in the forefront of their mind. It’s also a great vehicle for communicating special offers, company news, new products and services and generally building relationships. Commit a couple of hours once a quarter for a planning meeting and I can fully manage your campaign including generating ideas, creating content, distribution and on-going evaluation. Achieve even better results by integrating with your website, social media and blog.

Internal Marketing

Don’t forget about winning the hearts and minds of internal audiences! I can help you communicate with staff through company newsletters, intranet systems and other initiatives. This can be especially effective for companies with remote staff and multiple sites.

Marketing Literature Development

Electronic media will never replace the tactile nature of quality literature. I can create stunning marketing collateral for sales aids, direct mail and corporate communications, specifically created to meet your objectives (audience, usage, budget etc). As well as briefing and working with designers to create the perfect look and feel I can write all copy and source print.

Marketing Mentoring

Do you have a staff member(s) who is responsible for marketing but is lacking in knowledge, experience or just confidence? I can support them and help develop their skills as they grow into their role. Mentoring programmes are tailored to your organisation’s specific needs and the individuals concerned so you get the exact support that you need. Perhaps you have a marketing department in place but they just need development in specific areas? I can mentor individuals or teams on the latest marketing initiatives such as social media, blogging, e-mail marketing or online content management to bring them right up to speed and allow you to retain that knowledge within the organisation.

Newsletters

I can offer copywriting and design and print services for newsletters and bulletins to keep customers informed and promote your organisation.

Online Marketing

‘Search marketing’ is where it’s at! What I mean by that is rather than pouring all your efforts (and budget) into targeting cold prospects who may or may not have a need for your services, wouldn’t it make sense to do everything you can to allow the people that have a genuine need for your services to easily find you? This can be achieved in a number of ways but online marketing can be the most effective. Keyword rich content on your website, a regularly updated blog, relevant topical articles posted to article sites, blog commenting and social media: these are all tools we can harness to bring relevant, targeted traffic to your site and we’re talking quality rather than quantity. I can help with all of these areas, either via mentoring, a fully managed service or something in between. I also work with ‘techno-geek’ specialists to offer a range of SEO services to compliment content management.

Social Media

Baffled by Twitter, Facebook and Linked In? Think you should be maximising the potential of social media but don’t know where to start or just don’t have the time? I can help. For those who like to maintain control I can offer a mentoring service where I have regular contact with your staff (or yourself) to generate ideas for content, plan posts and evaluate activity. For those who would rather hand over the day to day execution I offer a fully managed service whereby I communicate via the relevant platforms on your behalf. See my social media management page.

Website Development

Working closely with a specialist web developer I can help create the structure, tone and voice for your web presence including project managing the design and build of your site, writing optimised web copy and devising an integrated SEO campaign. Once your site is up and running I can continue to work with you in a content management role – keeping your site fresh and topical, maintaining keyword density, managing your blog and continuously updating content (perfect for SEO!) and even integrating with complimentary activities such as social media, blog commenting and article submission. Don’t worry if all these terms are alien to you – my job is to simplfy the whole process for you and let you get on with running your business!

The Next Step: Starting Your Marketing Journey

Know what you want to do? Fantastic, just get in touch and I can start working out some costs for you. Know you need to engage in some kind of marketing but you don’t know what? No problem, I can start from scratch and create the right strategy and plan for your business and your budget. Just  contact me to find out more.

I work with clients across the Yorkshire region but am not limited by geography! Thanks to the wonder of communication technology I have clients across the UK and even in Europe so distance is never a barrier!

Are you a web developer or a trade partner looking to offer marketing services to your own clients? Get in touch for more information about discounted rates through my affiliate programme.