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Content Management

Copy writing and web content management

Web Copy and Content Management

A lot of companies choose to write their own website copy, after all who understands their business better than they do? That may be true but when it comes to writing content that can literally be viewed by anyone on the planet how many can truly be confident that they have the skills, the time or the objectivity to write effective web copy? Then throw into the mix search engine optimisation (SEO)!

I can gain an understanding of your company and what you do, filter out the real benefits to your customers, define your key messages, create engaging, informative and persuasive copy and ensure that it is optimised for keyword density – probably all before you’ve created just one page of copy you are truly happy with!
While all sites are bespoke and will require their own unique page structure I would always recommend as a minimum the 5 key pages that every website should have as standard for both search engine optimisation and user experience: Home page, About Us, Services, Blog, Contact. Page content should not only be optimised for SEO but should engage, educate, inform and influence your visitors; communicating your strengths and key messages, conveying the benefits of your products and services and driving your target audience to take action.

Page Content Package

I offer a standard package for creating copy for these 5 key pages:
• Home Page
• About Us
• Services
• Blog
• Contact

Cost: £480.00

Costs for additional pages would be determined according to quantity and complexity of copy required.

So, what do you do with it once it’s up there? What often happens is it sits there unchanged, as static as a printed brochure gathering dust on a shelf. This is not going to maximise your investment in a website because it will make it very difficult for the search engines to find.

Search engines love fresh, regularly updated, quality content (Google has recently changed its algorithm to reward sites that have this, and likewise penalise those that don’t). One of the ways you can achieve this is to consistently update your news and blog pages. While many companies have the best of intentions, it can be hard to maintain their web and blog content and SEO writing is a skill that most do not have in house. I can help. I can create new content on a weekly basis that will not only help prospective customers find the site but also engage and interest them once they are there.

Blogging Services and Social Media

One of the most effective ways to keep your site up to date is through your blog. I offer a monthly blogging service with several packages to suit most budgets and why not make even more effective by integrating with social media?

On-going Management of Web Page Content

To keep site content fresh I can offer a monthly review service whereby page content is tweaked and refreshed every month to retain SEO advantage.
Cost: £120.00 per month

Are you a web developer or trade partner? Get in touch to access discounted rates on these and other services that you can offer your clients through my affiliate programme.


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