Services

With many years experience in marketing across a number of sectors I offer a full range of marketing services from devising a marketing strategy from scratch to delivering hands on activities.

Marketing strategy

The key to any successful marketing is working to a defined strategy. I can work with your organisation to devise a bespoke marketing strategy and workable marketing plan. Unlike some consultants, I will then deliver the activities within the plan; offering you a complete solution.

Marketing Communications

I can offer a range of marketing communications, either as part of an integrated marketing plan or as stand alone projects. These include:

Advertising
Creating advertising strategies as well as writing copy and briefing designers to create attention grabbing ads.

Award entries
Think you’re doing great things as a company? I can help put together award entries to get the recognition you deserve including researching relevant awards, interviewing staff and writing entries.

Branding/Re-branding
Is your image right? What does it say about you as a company? Do you need a fresh look? I can review your image and help you create a brand that speaks directly to your target audience.

Campaign development
I can develop a campaign strategy as well as fulfil activities across a range of marketing media.

Copywriting
A specialist area of mine. I can create effective marketing copy that sells, excites, inspires and promotes. Whether for, promotional literature, websites (fully optimised of course), editorial or social media I can create your ‘voice’ and communicate your key messages to achieve objectives.

Customer service/satisfaction
An effective tool to continuously improve your service, this can also be a great way to keep in touch with customers and make them feel valued.

Database marketing
How effectively do you use your database? Do you even have a database? The most effective marketing is targeted and relevant to its audience and key to this is the information you store and use within your database and using it to create meaningful campaigns.

Direct Mail
Stay in touch with customers and keep them informed of your products and services. I can devise DM plans, create copy and source design and print to provide a total solution.

E-marketing
A much less costly method of targeting clients than traditional direct mail, this can be an effective marketing tool but it needs to be done correctly. Badly executed and, poorly written e-shots and newsletters can create more harm than good!

Internal marketing
Don’t forget about winning the hearts and minds of internal audiences. I can help you communicate with staff through a considered approach and a variety of media.

Literature development
Electronic media will never replace the tactile nature of quality literature. I can create stunning marketing collateral for sales aids, direct mail and corporate communications.

Marketing mentoring
Do you have a staff member(s) who is responsible for marketing but is lacking in experience or confidence? I can support them and help develop their skills as they grow into their role. Funding is also available for this kind of project.

Newsletters/bulletins
I can offer copywriting and design and print services for newsletters and bulletins to keep customers informed and promote your organisation.

Online marketing
Working with a SEO specialist I can offer article spinning/online PR, social media and blogging services to enhance your web presence.

Promotions
Create a promotional plan to create interest and boost sales.

Website development
Working with a web developer I can help create the structure, tone and voice for your web presence including design and build of your site, writing optimised web copy and devising an integrated SEO campaign.