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With many years experience in marketing across a number of sectors I offer a full range of marketing services from devising a marketing strategy from scratch to delivering hands on activities.
The key to any successful marketing is working to a defined strategy. I can work with your organisation to devise a bespoke marketing strategy and workable marketing plan. Unlike some consultants, I will then deliver the activities within the plan; offering you a complete solution.
I can offer a range of marketing communications, either as part of an integrated marketing plan or as stand alone projects. These include:
Creating advertising strategies as well as writing copy and briefing designers to create attention grabbing ads.
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I can develop a campaign strategy and deliver it via a range of integrated marketing activities including direct mail, online media such as social media and website, blogging, article submission, advertising and events.
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Electronic media will never replace the tactile nature of quality literature. I can create stunning marketing collateral for sales aids, direct mail and corporate communications, specifically created to meet your objectives (audience, usage, budget etc). As well as briefing and working with designers to create the perfect look and feel I can write all copy and source print.
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I can offer copywriting and design and print services for newsletters and bulletins to keep customers informed and promote your organisation.
‘Search marketing’ is where it’s at! What I mean by that is rather than pouring all your efforts (and budget) into targeting cold prospects who may or may not have a need for your services, wouldn’t it make sense to do everything you can to allow the people that have a genuine need for your services to easily find you? This can be achieved in a number of ways but online marketing can be the most effective. Keyword rich content on your website, a regularly updated blog, relevant topical articles posted to article sites, blog commenting and social media: these are all tools we can harness to bring relevant, targeted traffic to your site and we’re talking quality rather than quantity. I can help with all of these areas, either via mentoring, a fully managed service or something in between. I also work with ‘techno-geek’ specialists to offer a range of SEO services to compliment content management.
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Working closely with a specialist web developer I can help create the structure, tone and voice for your web presence including project managing the design and build of your site, writing optimised web copy and devising an integrated SEO campaign. Once your site is up and running I can continue to work with you in a content management role – keeping your site fresh and topical, maintaining keyword density, managing your blog and continuously updating content (perfect for SEO!) and even integrating with complimentary activities such as social media, blog commenting and article submission. Don’t worry if all these terms are alien to you – my job is to simplfy the whole process for you and let you get on with running your business!
Know what you want to do? Fantastic, just get in touch and I can start working out some costs for you. Know you need to engage in some kind of marketing but you don’t know what? No problem, I can start from scratch and create the right strategy and plan for your business and your budget. Just contact me to find out more.
I work with clients across the Yorkshire region but am not limited by geography! Thanks to the wonder of communication technology I have clients across the UK and even in Europe so distance is never a barrier!
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