News

The latest news from Sarah Ainslie Marketing

  • 4 Years in Business: Special Offer!

    April 4th, 2011  

    4 years freelance marketing

    I am four-tunate enough on the 4th of the 4th to be celebrating my 4th anniversary in business (OK, technically it was the 1st April but that doesn’t work as well creatively!). My services have developed and changed over that time but the principle still remains the same: to offer businesses of all sizes a flexible, professional marketing resource that they can access whenever they need it.

    Special Offer

    To celebrate my ‘birthday’ and the launch of my new blogging service packages I am offering a special discount to any business that signs up to one of the packages before the end of April 2011. Not only will you receive 10% off the set up fee but you will also slash the monthly fee by 10% for the first 3 months - that could save you up to £300!

    For full package details and prices see my Blogging Services page and get in touch before 30th April to secure your discount!

  • New Blogging Service Launched!

    April 4th, 2011  

    Managed blog service

    Do you have a backlog of blogs (a back-blog?): lots of ideas but no time to get them written up? Perhaps you are lacking in inspiration for topics or you just feel your copy writing skills aren’t up to scratch?

    A blog is a fantastic way to keep your website fresh with new content. The search engines love it and it’s a great way to engage your visitors and demonstrate your expertise but your posts need to be consistent (updated regularly), good quality, original and relevant.

    Are you already feeling stressed out at the scale of the task? Many organisations struggle to keep their blog up to date, even those with dedicated marketing departments. This is why I have created a range of packages for businesses who want to maintain a high quality blog but find, for whatever reason, that it’s not feasible.

    I offer a fully managed blog content service so whether you want just a couple of posts per month or a weekly blog backed up by social media activity I can do this on your behalf. You gain consistently updated content on your site without having to worry about fitting it in, your site gains valuable SEO and your visitors gain a much improved user experience, keeping them on your site for longer and driving them to take action.

    For more information on my range of blogging packages, including costs, see my Blogging Service page.

    If you are a web developer or trade partner and would like to offer this as a service to your clients get in touch for details of special discounts via my affiliate programme.

  • Spread Christmas cheer, the modern way!

    December 2nd, 2010  

    Wish your clients a merry Christmas

    Spread a bit of  seasonal cheer by wishing your clients, suppliers, colleagues and networking buddies a very merry Christmas without leaving the office, buying cards or licking a single stamp!

    It’s always a positive thing to keep in touch with people: it’s a ‘nice to do’ but there’s also a genuine marketing advantage to maintaining a presence on your contacts’ radars and demonstrating that you value their business or their contribution.

    This year, rather than sending cards why not consider an e-greeting? It’s much cheaper – consider the cost of cards plus postage (could easily run into £200+); it’s easier – no writing out envelopes, no sticking stamps, no writing greetings, no having to get everyone in the office to sign it; it’s much better for the planet and it goes directly into your recipients’ inboxes.

    But it’s got to look professional, right? It still needs to be consistent with your brand and it needs a bit more effort than just sending an e-mail to your entire database.

    How would you like to send a professional looking e-greeting, personally addressed to each recipient and complete with your own message to up to 500 contacts for just £125.00? You can even add music for an extra £25.00! It couldn’t be easier. Simply supply your contacts as an Excel spreadsheet and your wording and we’ll do the rest. If you want some creative input on your message we can even do that for you for you*. We will select an appropriate seasonal image for your organisation and send it on your chosen date.

    Use the opportunity to reinforce your products or services, communicate any special offers you have or inform people of your Christmas opening hours. Hey, you could even just say Happy Christmas! Here are a couple of examples of e-greetings we created last year.

    Golfmarnoch e-greeting  Harold Sharp e-greeting

    Do your bit for charity

    Christmas cards have always been a major source of income for charities and many are reporting a significant reduction this year due to people cutting back and opting for electronic solutions. Therefore we will be donating £5 from every e-greeting this year to Cancer Research UK so you can still do your bit. 

    Get in touch now and spread the cheer!

    * For an additional £25.00.

    Prices are subject to VAT

  • Sarah Ainslie in Close Up Magazine!

    October 13th, 2010  

    If you’re a member of the Mid Yorkshire Chamber of Commerce you should have received your copy of Close Up magazine today. Well if you have check out page 25 and you’ll find a new feature, Member’s Blog, with the first article written by little old me!

    The article is all about how I managed to take 9 month maternity leave despite being a one-woman business when all conventional ‘rules’ tell you that that’s not possible. I proved that it is and I still had a thriving business to return to and this piece shares just a few of my tips for making it work!

    Sarah Ainslie in Close Up Magazine October 2010

  • FREE Marketing Resources!

    October 4th, 2010  

    Free Marketing Resources from Sarah Ainslie Marketing

    Introducing the free marketing resource hub from Sarah Ainslie Marketing

     

    There is a new addition to my website which you will see if you gaze up at the top right hand tab. The Resources page is where you will find all kinds of marketing resources, tips, advice and tools and the best news is it’s all completely FREE so download to your heart’s content! You simply need to register with the site to access everything posted in there.

    The first resource available is a full list of the 30 Marketing Campaign Tips I’ve recently posted on Twitter throughout the month of September so if you missed any on there, or simply don’t follow my tweets (and why ever not? Remedy that right away here before you miss anything else!) you can access a complete list now. The tips are broken down into sections: Planning, Execution and Evaluation to make things clearer and follow a natural order for working through the marketing campaign process.

    Although these tips have already been published on Twitter and Linked In, what makes this list more valuable is that each tip features extra clarification and that is exclusively available on this site.

    So what are you waiting for? Register with the site and start accessing lots of free stuff. Don’t forget to keep coming back as new resources will be posted regularly, in fact why not sign up for my e-newsletter so you always stay up to date with new developments?

    Feedback on how useful you find the downloads would also be much appreciated!

  • 30 FREE Top Marketing Campaign Tips

    August 31st, 2010  

    Want great advice for devising, conducting and measuring a marketing campaign? September is officially my marketing campaign tips month. I will be delivering, via Twitter, one top tip a day for the whole of September. Just follow me at www.twitter.com/@marketingmummy to access your FREE marketing tips. You can also enter the #tag #marketingcampaigntip to see all posts to date at any point.

    THERE’S MORE! Can’t learn enough from 140 characters? I will be offering all 30 tips PLUS extra info for each one as a download via this website at the end of the month so make a date to come back then!


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