30 FREE Top Marketing Campaign Tips

August 31st, 2010  

Want great advice for devising, conducting and measuring a marketing campaign? September is officially my marketing campaign tips month. I will be delivering, via Twitter, one top tip a day for the whole of September. Just follow me at www.twitter.com/@marketingmummy to access your FREE marketing tips. You can also enter the #tag #marketingcampaigntip to see all posts to date at any point.

THERE’S MORE! Can’t learn enough from 140 characters? I will be offering all 30 tips PLUS extra info for each one as a download via this website at the end of the month so make a date to come back then!

Blogger for hire

August 24th, 2010  

So if you’ve had time to read my blog post on having no time to blog (!) and the issues there have resonated in some way you’ll no doubt be on the look out for a professional blogger who can add value to your business and keep your blog fantastically fresh, interesting and engaging? Yep? Then read on my dear!

I blog for my business, I do guest blogs and I blog for other people. I have also been writing copy professionally for 13 years including writing marketing literature, websites, articles and ads so I like to think I know what I’m doing.

So if you don’t have the time, the skills, the confidence or the networks to create and promote your blog then maybe I can help? Feel free to get in touch (I am a real person, I answer my own telephone and everything!) to discuss your needs in more detail and if you need a bit more persuasion just have a look at some of the comments I’ve received recently below.

“I can so relate to this! Funny, articulate and very very accurate (especially phone calls in the bathroom) Great Friday reading x”

“Ha! This made me laugh.”

“I LOVE IT!!”

“I like your writing style Sarah! As a fellow WAHM I’ll be reading your blog with interest.”

My blogs have also started lots of conversations that wouldn’t make sense included here out of context.

See some of my blog posts here

The Sarah Ainslie Marketing blog

Guest blog on Time Management Mum

Blog posts for design agency ego

Some of my online articles

PPHE site launches

August 19th, 2010  

Pudsey Plumbing & Heating Engineers Ltd (PPHE) is based in Leeds and offers plumbing and heating services to both domestic and commercial markets. Having created a full marketing strategy to specifically target the domestic market, including brand development, advertising, vehicle graphics and literature, we are pleased that the final activity – the launch of the website - is now complete.

Breaking down PPHE’s services into Reactive (emergency plumbing), Proactive (service and maintenance) and Lifestyle (bathroom design and installation and renewable energy) categories we hope to clearly communicate the company’s service portfolio.

Take a look at the website here http://www.pphe.co.uk

Many thanks to ego for the design and build of the site.

Who would have guest?

August 17th, 2010  

I am pleased to announce that I have been appointed as a Guest Editor on parenting resource site www.familyvie.com! I have been asked to contribute content, both my own and third party posts, within the Work and Money area of the site; in particular the Working Parents and Small Business Advice topics.

www.familyvie.com is a hub for information on all things family that is posted, shared, commented and voted on by parents. It’s a great place for sharing articles, blogs and posts that you think would be of interest to other parents whether that be items you’ve found on the net or original content you’ve created. Visitors are encouraged to vote for posts – the more votes, the higher the prominence on the site! Contributors also accumulate points the more they interact with the site.

I was invited to take on the role of Guest Editor for the Work and Money section due to my duel roles of business woman and mum and my profile on social media platforms and blgging activity.

Caroline Hugh, founder of www.familyvie.com said

“I have been looking for expert editors to help ensure that a great selection of useful and informative articles are posted on familyvie.com. I approached Sarah to work on the ‘Working Parents’ and ‘Small Business Advice’ sections as she has impressive credentials in this sector, not the least being that she has already established her own successful business whilst balancing her family responsibilities. Her entertaining and insightful writing style suggested to me that she would make an excellent editor. I’m delighted that she agreed to bring all these qualities to the familyvie.com team.”

You can view my contributions on the site by searching under my two profiles: @edsarah and @sarahainslie.

Attempting to write your own web copy?

June 7th, 2010  

Of course you know your own company better than anyone but do you have the skills to communicate your competitive advantage, engage your target audience AND optimise your copy with keyword rich content for SEO?

Surplus Domains recently approached me to write copy for their homepage. We spoke on the phone about the company, its key benefits and their objectives and we turned the content around in a couple of days. It is now live on their site www.surplusdomains.co.uk.

A single page of web copy starts from just £60 so doesn’t it make more sense to allow a professional to do it?

Success through Collaborative Working!

May 2nd, 2010  

I recently returned to work from maternity leave and was so pleased with the success of the arrangement I had with Rachel Auty, the associate consultant who looked after my clients while I was off, that I felt the need to tell people about it.

This week the Wakefield Express ran the story in the What Women Want feature. It really was a great example of how women can work together, even though technically Rachel and I are competitors, and achieve success through collaboration.

Rachel and I are now hoping to work together on some joint projects so the collaboration continues!