Why Use a Freelance Marketer?

OK, so you know that you need to market your business (that’s a good start, some don’t!). You now have 3 options. 1. You do it yourself. 2. You employ someone. 3. You outsource your marketing. Each option has value and the solution will be different for different organisations determined by the skills and resources you have in house, your budget and your requirement.

1. Do your own marketing?

Doing it yourself is only really an option if you have staff with the skills and the time to do the job well. If you don’t, not only will you not achieve the impact you want to but you will be distracting people from their core activity which could be a major disruption to the business

2. Employ someone?

This is fine if you have a sufficient need (and budget) for someone in the business dedicated to marketing. You may require marketing support all year round but realistically speaking your needs can change from month to month. Your business may be seasonal and require a big push at certain key times, other times it may be more appropriate to conserve your budget and perhaps opt for low key ‘maintenance’ marketing, sometimes you just need to know you have someone there on hand who knows the business who can be called upon when needed.

3. When Freelancer is the Answer (the Freel-answer?!)

If outsourcing is the solution you still have a couple of options – freelancer or agency. An agency may have more resources than a freelancer but that often also comes with a price tag – someone has to pay for those nice offices, company cars and subscriptions to Marketing Week after all! A freelance marketer generally has the same skills and experience as the people in an agency, it just depends on how much importance you place on the ‘stuff’ that goes with an agency? (An agency is probably more likely to invite you to a golf day!).

As a freelancer I not only offer significant cost savings but total flexibility as well and can work with you on any project as and when you need it. Whether you need a full marketing strategy and help with marketing communications planning or simply want some fresh sales copy for your website or corporate brochure, I believe in developing relationships with clients and that means you get my full commitment and expertise however big or small the job.

In a nutshell, using a freelance marketer offers the following benefits…

• None of the commitments of employment – tax, NI, sickness, holidays

• Flexibility – use their services on demand and only pay for what you need

• Objectivity – someone coming into the company from the outside can often see things from an entirely different perspective than those internally

• Client focused – freelancers make a living based on the service they offer which makes them extremely aware of the need to be responsive and add value for clients wherever possible

• Industry experts – most freelancers are highly qualified and experienced within their own field so much so that it would in many cases be prohibitively expensive to employ people with comparable backgrounds

If you’ve made it to the end of this page well done! As I’ve maintained your interest this far then maybe you’re sold on the idea of hiring a freelancer? If so then why not get in touch and let’s discuss how all this applies to your business. If you’re still not sure why not give me a call anyway and let’s see how it could work – what have you got to lose?