Experience and Expertise

I have worked in the field of marketing since 1997, including establishing the marketing department from scratch for a national distribution company in 2001 where I remained until going freelance in 2007.

Through employed positions I have specific experience in the automotive, education and organisational development industries. Freelance clients include businesses in the IT, leisure, creative, corporate consultancy and construction sectors.

I have experience of devising strategies and implementing tactical plans to achieve marketing objectives. This includes the development of creative integrated campaigns using direct mail, marketing literature, web development, e-marketing and PR. A specialist area of mine is copywriting for literature, websites, social media, SEO, sales letters and editorial. I can also mentor your existing staff members who may be inexperienced in marketing or just require extra support and guidance.

I am a fully qualified member of the Chartered Institute of Marketing and hold Chartered Marketer status.